Tierra Taco Club

Branding and digital design for TIERRA TACO CLUB, built around a playful and contemporary take on Mexican food culture. The project brings together menu design, social content, custom-generated food imagery and video, and interactive web elements to create a consistent experience across both physical and digital touchpoints.

With this project, I wanted to push beyond a standard identity system. Using Claude Code, I built an interactive game that rewards players with a menu discount coupon upon completion, encouraging a restaurant visit and giving Gen Z audiences something to share on social media. TIERRA is fictional, but I treated it as a real brand to explore how far an identity could stretch across web, motion, and product.